Sunday, October 1, 2023

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    Kris Jenner to Launch Her Own Beauty Brand

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    The Keeping Up With the Kardashians  momager Kris Jenner is building her own beauty empire.

    The famous matriarch is following in the footsteps of her daughters and she’s ready to share her beauty products with the rest of the world.

    E! News obtained documents that Kris has trademarked “Kris Jenner Beauty,” “Kris Jenner Skin” and “Kris Jenner Skincare.” It’s still unclear if she’ll be launching separate brands or have everything under one name.

    One thing is for sure and that is she’ll be introducing a wide range of beauty must-haves. The documents were filed on February 10 and based on them, she has listed down her potential products like skincare, cosmetics, hair care products, nail care products, fragrances, and eve false eyelashes to name a few.

    Meanwhile, the ­Keeping Up With the Kardashians star is yet to make a public announcement about her latest venture. Fans are aware how much she loves beauty and being a businesswoman comes naturally for her. She’s undoubtedly her daughters’ biggest fan, too.

    For instance, she shared on February 13, “Kylie’s lip oil is officially restocked.”

    On the other hand, she showed support to daughter Kim by posting, “NEW Matte Mauve & Matte Honey Collection by @KKWBEAUTY and the GORGEOUS @kimkardashian. The collection features two new palettes, four blushes, six matte lipsticks & liners all in peachy matte mauves and warm honey shades.”

    At present, it’s still unknown if she’ll partner with Coty Inc. like her daughters. Last January, Kim sold 20 percent of KKW Beauty to Coty for $200 million. She said in a statement, “I’m so proud of how the KKW brand has grown over the past four years, and I look forward to working with Coty for the next phase of innovation, advancement, and the ability to bring new launches to customers all around the world. This relationship will allow me to lead the development of the creative elements that I specialize in, while benefiting from the incredible resources of an established company like Coty.”

    Kim already filed for divorce from Kanye West, officially ending their six-year-marriage. They each have brands of their own and fans will just wait and see what will become of them. In the meantime, Kris Jenner will be launching her very own beauty line which KUWTK fans can look forward to.


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