Ellen DeGeneres is launching her own skincare line called Kind Science. The famous talk show host announced it during the Tuesday episode of her long-running show, The Ellen DeGeneres Show”.
At first, DeGeneres joked that her big news was about how she’s trying to figure out how to turn off the flashlight on her iPhone before revealing, “There’s something that I’m very excited about. I have been working on this for three years and I’m excited to share it with you today.”
She then proceeded to announce her latest business venture which is her very own skincare line, Kind Science, which she refers to as “age positive skin care that actually works.”
According to the TV host, the products will be available on October 26 though she admitted that some of her family and friends have already tested the products and they’re loving them.
“We call it Kind Science because it is kind to animals, it is kind to your skin, it’s kind to the planet, and it’s kind to your wallet. So it’s all kind,” she explained. Based on Kind Science’s website, the products are “high performance, effective skincare” and include the tagline “embrace your age, not your wrinkles.”
In May, the 63-year-old host announced that her talk show will end after 19 seasons because it was “just not a challenge anymore”. She confirmed the news to the Hollywood Reporter stating, “When you’re a creative person, you constantly need to be challenged – and as great as this show is, and as fun as it is, it’s just not a challenge anymore.”
She further explained, “I was going to stop after Season 16”. However, “affiliates and the stations” prevented her from doing so and she settled for three more seasons. She added, “That’s been the plan all along.” Earlier this year, the host became controversial after accusations of workplace misconduct surfaced.
DeGeneres has starred in Covergirl campaigns in the past but Kind Science is her first skincare line. She’ll be joining other celebrities who have started their brands in the skincare industry including Alicia Keys and Jennifer Lopez. She also has her own line of home décor called ED by Ellen.
As reported earlier, Kris Jenner started launching her own beauty brand.