The Backstreet Boys have been inspiring fans with their music for almost 30 years. Today, the boys’ schedules are packed from releasing their first Christmas album ever last month to touring the world. They also collaborated with MeUndies for their latest holiday collection.
So what’s their secret to longevity? Kevin Richardson shared in an exclusive interview with E! News, “Our music that we made together. We put a lot of love into that music. We had quite a few radio hits that have become a time capsule for people. It reminds them of a less stressful time in their life, the good times and it reminds them of loves past.”
The 51-year-old added, “We’re happy to be part of their lives.”
The band is busy with their world DNA tour. Kevin said, “I look out in the audience at our shows and I see three generations in the audience. It’s incredible,” the singer said. “Seeing the faces, seeing the smiles, feeling the energy, feeling the love, it has been a beautiful gift.”
The band didn’t only create chart-topping songs over the years but Kevin believed that they care a lot about what they do. He explained, “The five of us, we didn’t get here by chance, we didn’t get here by luck. We worked really hard. We care about what we do and we put a lot of time, thought, effort, heart and soul into what we do.”
With regard to their recent collaboration with MeUndies, he said, “Before we agreed to anything, we needed a sample and we need to do our homework, research the company and figure out what they’re about. And they’re all about comfort, self-expression and they’re environmentally responsible. To me, that’s a huge thing.”
The new holiday collection features all kind of underwear, loungewear, pajamas, and even pet accessories. The collab isn’t just another feather to their cap but it opened the band’s eyes to the fashion industry, too.
“I look back at the photos of us and the huge oversized jeans, jackets and sweatshirts that we were wearing—and it is completely back,” Kevin said. “It’s so funny to see my son wearing big, baggy jeans and sweatshirts.”
